About Sleqk

01Why we built it

Getting dressed for something that matters is a small decision with outsized stakes. Most of us make it in a rush, in poor light, minutes before leaving, with no second opinion. The clothes are rarely the problem. The problem is time, confidence, and the absence of the two or three people whose opinion you actually trust.

We built Sleqk to close that gap. It puts your whole collection in your pocket, shows you honestly how a look sits on you, and brings your people into the decision in seconds. Preparation replaces panic, and what you own finally gets worn.

02What Sleqk does

One app, five jobs, all built around what is already hanging in your home.

Your collection, digitalized

Photograph everything you reach for when you get ready: clothes, jackets, bags, watches, shoes, shades. Sleqk cleans up every photo, notes the colours, fabrics and details, and turns it all into a collection you can search from your pocket.

Photoreal virtual try-on

See any look on your own photo before you wear it. Not a mannequin and not an avatar. It is you, wearing your things, rendered realistically enough to decide.

An outfit planner for real events

Tell Sleqk where you are going and it suggests looks from what you own, including combinations you had not thought of. Weather checked, occasion respected.

Decide together, privately

Share one link to the group chat. Friends vote on your options without creating an account, and the link expires when you are done. Your options never touch a public feed.

A lookbook that remembers

Every look you loved is kept and journaled, and you can curate your favourites into magazines of your own making. Over time it becomes a record of how you actually dress.

03Where we are

The apps, the back end, and the data all live in EU regions (Frankfurt, Germany at launch), and we have designed for GDPR and the EU AI Act from the first line of code rather than bolting compliance on at the end. When we expand to the United States, we plan to run a separate US regional stack so that EU data stays in the EU.

04What we believe

A few things we keep coming back to, which shape how the product feels:

• Own what you own. The collection you already have is usually enough; the job is styling it, not selling you more.
• AI is a tool. Not a vibe, not a persona, not a replacement for taste. You stay in charge of what you wear.
• Privacy should be quiet. It is not a feature to brag about. It is a default.
• Shareable does not have to mean public. The best social surface for styling decisions is a group of four friends, not the whole internet.

05Who is behind Sleqk

Sleqk is founded by Manish Jain and built by a small team in Europe, currently heads-down on the launch. We are intentionally staying small through the first year so the product stays focused.

For founder questions, ideas, or just a hello, write to support@sleqk.com and it reaches him. Replies are human, and usually his.

06Questions people ask

What is Sleqk?

Sleqk is a personal styling app built around the collection you already own. You photograph your things once. Sleqk then helps you dress with intention: planning looks for real events, showing them on your own photo, and letting your closest people weigh in.

Do I need to buy new clothes to use it?

No, and that is the point. Sleqk styles what you already own. There is no shop, no affiliate links, and no pressure to add more.

Is Sleqk free?

Free to start. The heavier features, like photoreal try-on renders, use credits, with straightforward plans when you need more.

Where are my photos stored?

In the European Union (Frankfurt, Germany), under European rules, by default. How the styling technology uses your photos is spelled out plainly on our AI Transparency page.

Which devices does it run on?

Sleqk is launching on iPhone and the web first, with Android close behind. Leave your email on the home page and we will tell you the moment it opens.

07Getting in touch

For product questions, press, or partnerships, write to support@sleqk.com. For privacy-specific questions, write to privacy@sleqk.com. Replies are human.