Privacy Policy

01Who we are

Sleqk is operated by SRL LYTIS Software Private Limited Belgium (“Lytis”), the controller of your personal data. Lytis is registered in Belgium (VAT BE 0798.128.569), with its registered office at Rue de Grand-Bigard 14, 1082 Berchem-Sainte-Agathe, Brussels, Belgium. In this policy, “Sleqk”, “we”, “us”, and “our” mean Lytis.

We have written this policy in language a person can actually read. Where a term has a precise legal meaning, we keep it, but the headings are there to help you find what matters to you. For any privacy question, email us at support@sleqk.com.

02What this policy covers

This policy explains what we collect when you use Sleqk, why we collect it, how long we keep it, and the rights you have over it. It applies to the Sleqk app and website, and to the renders and recommendations we generate for you.

It does not cover third-party services you reach through Sleqk, such as Google sign-in or your app store, which have their own privacy policies.

03Information we collect

We collect only what we need to digitalize your collection and style you. That falls into a few groups:

• Account details. When you sign in with Google, we receive your name, email address and profile picture.
• Your photos and collection. The pictures of you and of your items that you upload, and the renders we create from them.
• Item and styling data. The colour, fabric and category tags we read from your items, the events you plan, and the looks you save.
• Styling traits we infer about you. Only if you switch this on. From the photo of you, AI estimates the traits a stylist would notice: your colour season and undertone, how much contrast suits you, hair and eye colour, face shape and body shape. Because they are inferred from a picture of you, we treat them as sensitive data and ask for your explicit consent first. Every trait stays editable by hand, and you can erase all of them in one action from your Profile.
• Usage and device data. Basic technical information such as app version, device type and crash logs, used to keep Sleqk working.
• Billing data. If you subscribe, our payment provider processes your payment. We receive confirmation and plan details, not your full card number.

04How we use your information

We use your information to run Sleqk and nothing more. Specifically, to:

• Clean and tag the items in your collection so it is searchable.
• Generate try-on renders and styling recommendations from pieces you already own.
• Manage your account, plan and credits, and provide support.
• Keep the service secure, prevent abuse, and fix bugs.
• Meet our legal obligations, such as tax and accounting.

05AI processing & your photos

Sleqk uses AI to clean up your collection items, read your colouring and shape if you ask it to, produce try-on renders, and generate styling recommendations. Your photos are processed to provide these features to you and to no one else.

• Your face and your collection are never used to train our models or anyone else’s.
• Reading your colouring and shape is optional and off until you switch it on. When it is on, the traits AI estimates are used only to steer colour and fit, and to make a try-on render look like you. Switching it off stops any further analysis, and the traits already inferred can be erased in one action.
• Every render is labelled as AI-generated, EXIF-tagged and C2PA-signed, in line with our transparency obligations under the EU AI Act.
• Because results are AI-generated, they may sometimes differ from what you expect; they are styling aids, not a guarantee of fit or colour.

06Legal bases we rely on

Under the GDPR, we only process your personal data when we have a legal basis to do so:

• Contract. To provide the service you signed up for, such as rendering looks and managing your account.
• Explicit consent. To process your photos, including any image of your face, and, if you switch it on, to infer styling traits such as your colouring and body shape from them. Both are sensitive data, so we ask for your explicit consent first and never assume it. You can withdraw it at any time in your Profile, or by deleting the content or your account.
• Legitimate interests. To keep Sleqk secure and reliable and to prevent abuse, balanced against your rights.
• Legal obligation. To keep records the law requires us to keep.

07Sharing & processors

We do not sell your data and we do not share it for advertising. We use a small number of carefully chosen service providers (processors) who handle data on our behalf, under contract and only on our instructions:

• Cloud hosting for storing your photos and renders, located in the EU.
• Payment processing for subscriptions and invoices.
• Email delivery for the account messages we send you, such as your welcome email and security or account notices. The provider receives your email address and the content of that message, and handles it on servers in Frankfurt. We do not send you marketing email.
• Error and analytics tooling to keep the app stable, using the minimum data needed.

One thing we are often asked about is the weather shown against an event you are planning. That lookup is made by our own servers and carries only the coordinates of the city centre and the date, never your name, your account, your device location or your IP address. The weather service learns nothing about you.

We may also disclose data if the law requires it, or to protect the rights and safety of our users and the service.

08Where your data lives

Your photos and renders are stored on European servers, and we host in the EU by design.

One processing step is an exception: try-on images are generated using Google’s image model, which is currently available only on a global endpoint rather than an EU-only one. For that step your photo is processed outside the EEA. We rely on appropriate safeguards for that transfer, including the European Commission’s Standard Contractual Clauses, and the generated image is stored back in the EU.

09How long we keep it

We keep your content for as long as your account is active and your plan includes it. When you delete an item, a render, or your whole account, it is removed from Sleqk.

• One-tap delete. Wiping your account removes your photos, items and renders, with no email and no wait.
• Free plan retention. Content above the free plan’s allowance is kept for 12 months while you are on the free plan (the window resets if you upgrade). We email you at least 30 days before anything is deleted, with a way to export your content first. See the Terms of Service for the full rule.
• Backups are purged on a short, rolling cycle after deletion.
• Records we must keep by law, such as billing records, are retained for the period the law requires and then deleted.

10Your rights

Sleqk is GDPR-native, so your data rights are built in. You can:

• Access the personal data we hold about you.
• Correct data that is wrong or out of date.
• Export your data in a portable format.
• Erase your data, including with one-tap account deletion, and separately erase every styling trait AI has inferred about you while keeping the rest of your account.
• Object to or restrict certain processing, and withdraw consent at any time.

Most of this is available straight from your account settings. For anything else, email support@sleqk.com and we will respond within the timeframes the GDPR sets.

11How we protect it

We protect your data with encryption in transit and at rest, access controls that limit who on our team can see what, and regular review of our security practices. No system is perfectly secure, but we treat your photos as some of the most sensitive data we hold and guard them accordingly.

12Cookies

We use only the cookies and similar technologies needed to sign you in, keep the service secure, and remember your preferences. We do not use advertising or third-party tracking cookies. Where consent is required, we ask for it before setting any non-essential cookie.

13Children

Sleqk is not intended for children. You must be at least 16 years old to use it, or older if the age of digital consent in your country is higher. If we learn that we have collected data from someone below that age, we delete it.

14Your US privacy rights

This section is for you if you live in the United States. It adds to the rest of this policy; it does not replace it.

Who you are dealing with. Sleqk is operated by SRL LYTIS Software Private Limited Belgium, based in Brussels. Your account is served from our European infrastructure. US law applies to how we treat you; where you live does not change what we collect or how we use it.

What we collect and why. Exactly what the rest of this policy describes: your account details, the photos you upload (including your try-on reference photos), your collection, the looks you create, and the style features our AI notes from your photos. We use it to run Sleqk for you, and for nothing else.

We do not sell or share your personal information. Not for money, not for advertising. Because there is no sale or sharing to opt out of, the “Do Not Sell or Share My Personal Information” control in the app records your preference and it simply never has anything to override. We also honor the Global Privacy Control browser signal.

Your photos and biometric-type information. In some US states, the features we note from your face and body photos (face shape, eye color, hair, skin tone, body shape) count as biometric information. So, if you live in the US:

• We ask for your specific permission before we process your try-on photos, separately from everything else.
• We keep these photos and features only while you use Sleqk. If you stop using the app, they are deleted 3 years after your last activity, and immediately if you delete your account.
• We never sell, lease, or trade them. Google processes them under our instructions to power the AI features, and no one else touches them.
• Sleqk is not offered in Illinois at this time.

Your rights. Wherever you live in the US, we give you the same rights, and most of them are buttons in the app:

• Know and take a copy. Profile > Privacy > Export my data.
• Delete. Profile > Account > Delete account, or see sleqk.com/delete-account.
• Correct. Edit your profile and style details in the app at any time.
• Opt out of sale or sharing. The “Your Privacy Choices” control in the app and site footer, plus Global Privacy Control.
• No retaliation. Exercising any of these never changes the service you get or the price you pay.

If you cannot use the in-app route, email support@sleqk.com and we will handle it, verifying first that the request really comes from you. If you believe we have not honored a request, reply on the same thread; it goes to a human.

15Consumer health data notice (Washington)

Washington law treats biometric data as consumer health data, so for Washington residents the features described above (face shape, eye color, hair, skin tone, body shape) are their “consumer health data” held by Sleqk. What we collect, why, and how long we keep it is exactly as described in “Your US privacy rights”: collected with your separate permission, used only to style you and render your looks, processed by Google under our instructions, never sold or shared, deleted 3 years after your last activity or immediately on account deletion. You can withdraw permission in Profile > Privacy, exercise the same access and deletion rights, and reach us at support@sleqk.com.

16If you live somewhere else

The European rules described in this policy are our global default: wherever you live, you get the same rights (access, a copy of your data, correction, deletion, consent withdrawal) through the same in-app controls, and your photos and collection stay on our European servers. If you live in Canada, Australia, New Zealand, or Singapore, you can also complain to your national privacy regulator (respectively the OPC, the OAIC, the Office of the Privacy Commissioner, and the PDPC); we'd appreciate the chance to fix things first at support@sleqk.com.

17Changes to this policy

We may update this policy from time to time. If a change is significant, we will let you know before it takes effect, by email or in the app. The “last updated” date at the top always reflects the current version.

18Contact & complaints

Questions, access requests, or concerns about your data are always welcome. We read every message.

If you are in the EU and believe we have not handled your data properly, you also have the right to lodge a complaint with your local data protection authority. In Belgium, that is the Belgian Data Protection Authority (Gegevensbeschermingsautoriteit / Autorité de protection des données).